Research

The first step is for us to immerse ourselves into your world. We need to understand your product offering, your product roadmap and your users.

 

We'll learn a little about the competition and provide some independent insight into how the features and user experience stack up.

 

We'll also compare your product to industry benchmarks. Armed with all of this knowledge, we can help you devise your plan for world domination.

Stuff We Do During This Phase

  • User Profiles
  • Use Cases
  • Task Analysis
  • Heuristic Evaluations
  • Competitive Analysis
  • Customer Interviews
  • On-site Observation
  • Requirements Definition
Customer Observation, Competitive Assessment, Finding & Recommendations